Showrooming has deeply affected the retail market in the past decade. As\nconsumers became able to easily compare prices on their mobile devices, they\nstarted using retail stores to try on and experience products and then they ordered\nonline the lower priced versions they liked best to be delivered directly\nto their homes. As retailers are trying to adapt to the showrooming challenges\nand the shift to online purchases, stores are increasingly adopting showrooming\nas a new selling format. We present examples of successful showrooming\nand develop a framework for when the new selling format can be expected to\nbe used.
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